Case Study
Julie Masters
The brand had to evolve with your message
Client:
juliemasters.com
Julie Masters is a Keynote Speaker, Advisor and Podcast Host
Industry:
Professional Speaking and Thought Leadership
What we did:
Brand Identity Refresh, Logo, Website Design (2019 + 2026)
The Challenge
Julie Masters advises CEOs and Fortune 500 organisations on Influence. She runs the UK's largest accelerator for speakers and hosts an iTunes Top 50 podcast. Salesforce, KPMG and Intuit put her on their stages.
But her brand was still dressed for an earlier chapter that we'd built together years before. It did its job. Then her message moved. From the influencer era to trusted human authority in a world of AI.
The brand hadn't moved with it.
She came with a new colour palette she loved and a list of changes.
The Strategy
Our unlock?
Stop talking colour. Start with feeling.
One question: what should this brand feel like? Julie's answer came fast. Cutting edge. Human and digital. Then the word that anchored everything: gravitas.
So we didn't swap the palette. We evolved it. Her purples, blues and pinks carry years of recognition, so they stayed and matured into deep aubergine and blush. The colour she loved became an electric lime accent, used in small doses as the digital spark with polish.
The type does the same job. A tall condensed display face shouts INFLUENCE across a stage-first hero. Her handwritten signature keeps it human.
The Outcome
A brand that looks like the room she commands.
Equity kept. The colours her audience already knew grew up. Nothing was thrown out to chase a trend.
The homepage opens on Julie mid-keynote, full screen, before a word of copy. Show, don’t just tell.
Speaking, Trailblazers and the podcast now sit under one identity.
“I trust you more than anybody. You understand business and branding and can translate it to something I’m proud of.
If you’re a speaker or influencer and the way you work online has a massive impact on the fees you can command I’d recommend Jason - In a world of thousands of suppliers, he is a winner.”
The learnings
Ask what it should feel like before what it should look like. A colour request is a feeling in disguise. Get the feeling and the palette picks itself.
Evolve, don't replace. New energy goes in as an accent. The equity you've earned stays as the base.
Take the client's direction. Then push back. Julie arrived with a clear brief. The best version came from following it first and challenging it second.
A glow-up. The brand has to match who you are now, with enough range for who you're becoming.
Credits: Jason Knight (Creative Brains - strategy and creative direction)
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